"Brand names mean something, Nicky. Consumers rely on them to know what they’re getting. They know the company isn’t going to try to fool them with an inferior product. They buy a Ford, they know they’re gonna get a Ford. Not a f****n’ Datsun. Blue Magic that’s a brand name; like Pepsi, that’s a brand name. I stand behind it, I guarantee it. They know that even if they don’t know me any more than they know the chairman of General Mills."